When it’s done right, blog advertising can be very profitable. It will not only pay for the maintenance of your blog but it will also be a source of extra income. A good percentage of bloggers take this route to monetize their blogs. However, every good thing comes with a few disadvantages. If you’re thinking of using advertising for your blog, here are some pros and cons you need to know:
Pros of blog advertising. There are several advantages to using advertising for blogs, which make it an attractive option for your website.
Your blog earns. The revenue generated by advertising allows you to perform improvements on your blog. You can spend your revenue on maintenance, pay for better website design, buy bigger storage space, pay for unlimited bandwidth, etc. This allows you to grow your blog and attract better traffic. Advertising gives your blog credibility. Visitors see your blog as something reliable since you have advertisers sponsoring you. Most professional bloggers have advertisers, which means you will also be seen as an authority in the field of your choice. A partnership with a known company will indicate that you offer quality content.
Advertising offers visitors access to relevant products and services. Since ads will appear on the same web pages as related content, your blog’s visitors will be able to view any product, service or information from your advertisers that they may be interested in it. You’ll be inspired to maintain a quality blog. Only strong blogs attract advertisers. As a result, you will have all the reasons in the world to make sure that your blog offers quality, useful content. You will be more careful with your choice of topics and subjects. As a result, your writing is much more improved and your blog will become a reliable source of information. The result: increased traffic, a more targeted audience, and more advertisers.
Cons of blog advertising can affect certain aspects of your blog in a negative way. Some of its disadvantages are:
It dictates the type of content you will publish. Once you have advertising on your web pages, you’ll have to work extra to make sure those ads are noticed and are considered relevant by visitors. This forces you to modify your content just to adapt it to what will attract your readers and entice them to click on your ads. Sometimes, you’ll find that you will have to sacrifice meaty content just to write posts that will promote your ads. It takes up space on your web pages. You’ll notice this after a while when you have multiple sponsors and running several ads in one web page.
As sponsors buy more ad space, that will take away from the available space usually reserved for meaningful content. As a result, you’ll have to control your content more just to give more room to your ads. Maintaining advertising on blogs is time-consuming. Having enough ads on your blog should allow your site to pay for itself. However, it won’t run all on its own. Now that you have advertisers and sponsors depending on you, you will have to make sure that your blog is worth it. This means you will have to spend enough time in optimizing your blog so the ads get the audience they need. You will also have to constantly be on the lookout for other advertisers and be ready to negotiate. Other than that, you will have to manage payments and monitor the necessary statistics to make sure that your blog remains competitive. Blog advertising may pay for your blog but it doesn’t take the work away from you.